This month, at The Africa Playbook, we’ve been thinking a lot about what it takes for businesses to build trust in a customer base, especially in the early days. Lewam Kefela had the pleasure of interviewing two amazing African operators that have built strong brands in different industries, Babajide Duroshola and Odunayo Eweniyi. In this conversation, Babajide recalls what it took for customers to trust SafeBoda (a motorcycle taxi ride-hailing platform) with their safety, and drivers to trust them with their income. While Odunayo recalls what it took for customers to trust Piggyvest (a savings and investment platform) with their financial future.
The Price of Trust
The Price of Trust
The Price of Trust
This month, at The Africa Playbook, we’ve been thinking a lot about what it takes for businesses to build trust in a customer base, especially in the early days. Lewam Kefela had the pleasure of interviewing two amazing African operators that have built strong brands in different industries, Babajide Duroshola and Odunayo Eweniyi. In this conversation, Babajide recalls what it took for customers to trust SafeBoda (a motorcycle taxi ride-hailing platform) with their safety, and drivers to trust them with their income. While Odunayo recalls what it took for customers to trust Piggyvest (a savings and investment platform) with their financial future.