This month, at The Africa Playbook, we’ve been thinking a lot about what it takes for businesses to build trust in a customer base, especially in the early days. Lewam Kefela had the pleasure of interviewing two amazing African operators that have built strong brands in different industries, Babajide Duroshola and Odunayo Eweniyi. In this conversation, Babajide recalls what it took for customers to trust SafeBoda (a motorcycle taxi ride-hailing platform) with their safety, and drivers to trust them with their income. While Odunayo recalls what it took for customers to trust Piggyvest (a savings and investment platform) with their financial future.
They share lessons learned, mistakes made and advice they wish they had on day one.
Babajide Duroshola is a Business Management Executive with extensive expertise in startups, technology, banking and consulting. With over 10 years of extensive transnational experience across roles, he has developed comprehensive competence in business management, strategy, marketing, operations, community and ecosystem management and engagement. He is currently a General Manager at M-KOPA, and was a former Country Director at SafeBoda.
Odunayo Eweniyi is the co-founder & Chief Operations Officer, PiggyVest, the largest digital savings and investment platform in Nigeria. She’s an award-winning fintech entrepreneur who is working for diversity equity and inclusion in fintech and technology as a whole. And when she’s not doing that, she’s tweeting or watching TV shows. Odun is also a co-founder of the Africa Playbook.
Lewam Kefela is a co-founder of The Africa Playbook. When she's not working on our content, she works as an Investment Director at Village Capital. She's passionate about supporting founders building meaningful solutions to create access and transform industries. And when she's not doing that, she likes to write, sing, take ridiculously long walks and tell the corniest jokes. Lewam is Eritrean but was born and raised in Kenya.
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The Price of Trust